With Windows 10 1803, Microsoft merged its other distribution platforms ( Windows Marketplace, Windows Phone Store, Xbox Music, Xbox Video, Xbox Store, and a web storefront also known as 'Microsoft Store') into Microsoft Store, making it a unified distribution point for apps, console games, and digital videos. It was created as an app store for Windows 8 (at the time known as the Windows Store) as the primary means of distributing Universal Windows Platform apps. The Microsoft Store is a digital distribution platform operated by Microsoft.