Liberty Mutual's repetitive tune comes in 20th place for most remembered, and first in both most hated and most annoying. Not every lasting impression a jingle leaves is a positive one. McDonald's “Ba-da-ba-ba-baaa… I’m lovin’ it” ditty and the iconic 'Riiiicolaa!' call from the cough drop brand place second and third on the list, respectively. Sometimes, the simplest songs make the biggest impact. The 'Nationwide is on your side' tune used by the insurance company tops the roundup, with 92.6 percent of survey respondents saying they recognized it. residents about their impressions of 67 famous jingles. Quality Logo Products put together the list below after asking 735 U.S. The ear-worms likely take up more space in your brain than you realize-just try reading through the top 20 most memorable jingles of all time without singing along. They may not be as prevalent today as they were 60 years ago, but the catchy melodies are still around. Since Wheaties first enticed radio listeners to try its cereal through song in 1927, jingles have been an important advertising tool.